We build brands.
And help others build theirs.

Asendra Group builds and operates brands across fitness, education, psychology, and marketing, and partners with businesses on growth and AI automation.

Seven brands, one house. Surabaya, Indonesia, since 2025.

The portfolio

Seven brands, each built for one audience and one problem.

Brand names are shared privately with partners.

How we build

The same discipline behind every brand in the house.

Market first.

Every product starts from what buyers actually say and do, not from our own taste.

Direct response at the core.

We grow through performance advertising, measured on real purchases.

AI-native operations.

A small team, amplified by AI systems we build once and reuse across every brand.

Work with us

Selected engagements for businesses ready to grow.

Partner with us

We work with operators, creators, and capital partners who think long term.

Join the house

Exceptional people can still get in touch.

All seats are currently filled

Let's talk.

Or write directly to rey@asendragroup.id